Petco Expands Revolutionary Vital Care Membership to Include Birds, Reptiles, Fish and Small Pets – PR NewswirePetco Expands Revolutionary Vital Care Membership to Include Birds, Reptiles, Fish and Small Pets – PR Newswire

First-of-its-kind health plus wellness plan for all species of pets makes comprehensive pet care more convenient, accessible and affordable

SAN DIEGO , Aug. 30, 2022 /PRNewswire/ — Petco Health and Wellness Company, Inc. (Nasdaq: WOOF ) today announced the expansion of Vital Treatment , its paid health plus wellness membership program, to now include birds, reptiles, fish and small pets. Previously only available for dogs and cats, Vital Care unlocks the best of Petco through exclusive savings plus rewards on nutrition, supplies, services, veterinary care and more with benefits tailored in order to each species’ individual needs.

“Extending the quality treatment and advantages our Vital Care program offers to cover all types of family pets is yet another move that’s good for pets and good for our business, ” said Jenny Wolski , Petco Senior Vice President, Omnichannel Customer Experience. ” Vital Care has grown significantly – in both popularity and benefits – since we launched it two years ago. Pet parents continue to seek ways to better care for the health of their pets plus their budgets, and Vital Care helps them do both. ”

In the U. S., there are more than 13 million fish, 9 million bird, 6 million small animal in addition to 5 mil reptile households* that have embraced these pets, and even Petco is the first national pet specialty retailer to offer this type of comprehensive wellness plan at scale.

“Expanding Essential Care to birds, lizards, fish together with small animals makes it more affordable for their pet parents to bring home the particular right products that support the overall health and wellness of their beloved companion creatures, which – based on the results in our pilot locations : we expect will provide in more customers more often, and enhance sales for our companion animal company, ” stated Jonathan Williamson , Petco Vice President, Animal Care Education & Merchandising.

Pet parents can enroll their own bird, reptile, fish or small animal into Important Care with regard to $9. 99 per month per pet type. Existing Crucial Care members with dogs and cats can also add a bird, reptile, seafood or small animal to their plan regarding an additional $7. 99 for each month each pet sort. Benefits associated with a Critical Care membership with an annual commitment include:  

  • Pals Rewards every month ( $5 for little pet plans; $15 intended for dog or cat plans)
  • Discount on nutrition** (10% off dog or cat nutrition; 20% off little pet nutrition, including dry, live, fresh or frozen)
  • Unlimited routine vet exams at Vetco Total Care locations or unlimited $20 Pals Rewards for every program exam at members’ veterinarian of choice for cats and dogs
  • twenty percent off small pet, bird, reptile & fish supplies**
  • 20% off grooming** with regard to dogs or even 20% off litter regarding cats 
  • even just the teens off purchases of additional fish, little pets, birds and reptiles** 
  • $2 membership discount per pet type, per month

“Companion animals deserve the same love and care as dogs plus cats, so I couldn’t be more thrilled that Petco will help make a profound, positive impact on these pets in addition to the parents who love them by extending Vital Care offerings to all forms of family pets, ” said Dr. La’Toya Latney, a board-certified zoo and even exotic animal veterinarian together with a member of Petco’s Pet Wellness Council . “My passion is providing innovative solutions to beloved companion animals that typically have less representation in the market. This expanded membership plan is the great solution for pet parents looking for ways to save money and meet their pets’ health and fitness needs as they would their own. inch

For both a healthier pet and additionally healthier budget, Vital Care pays for itself and offers an array of benefits to support the whole health of almost all types of pets. Leveraging its “Petconomics” campaign to highlight Vital Care’s “Great Dane-sized” benefits in a “Chihuahua-sized” price, Petco continues in order to educate pet parents on convenient, affordable methods to invest in long-term routine take care of their pets to help keep them happy not to mention healthy.

Pet parents can sign up for Essential Care in Petco pet care centers, online and also via the Petco app. For more information on Petco’s expanded membership offerings, visit petco. com/vitalcare .

*Sou rce: American Pet Products Association, Inc., 2021-2022.
**Exclusions may apply. For more details on Important Care , visit petco. com/vitalcare .

About Petco, The Health + Wellbeing Co.

Founded in 1965, Petco is a category-defining overall wellness company focused on improving the lives of pets, pet mother and father and our own Petco partners. We’ve consistently set new standards in dog care while delivering comprehensive pet wellness products, services and solutions, and creating communities that will deepen the particular pet-pet parent bond. We operate more than 1, 500 pet care centers across the U. S., Mexico as well as Puerto Rico , which offer merchandise, companion animals, grooming, training and a growing network of on-site veterinary hospitals and mobile veterinary clinics. Our complete pet health and wellness ecosystem is accessible through our own pet care centers and digitally from petco. com   and upon the Petco app . In tandem with Petco Love   (formerly the Petco Foundation), an independent nonprofit organization, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, we’ve helped find homes intended for more than 6. 5 million creatures.  

Media Contact:

Yvonne Tarrab 
[email protected]    

SOURCE Petco Health and fitness Company, Incorporation.

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