Pet care brand Wiggles unveils new positioning and brand name identity – BestMediaInfoPet care brand Wiggles unveils new positioning and brand name identity – BestMediaInfo

Pet care brand Wiggles has introduced a refreshed brand identity as it turned four.

Synonymous with the brand purpose and journeying towards becoming India’s committed #PartnerInPethood, Wiggles’ new identity leading using the ‘W’ titled ‘Lovemark’ is inspired by, a heart signifying unconditional love, infinity symbols of unending commitment and the tick mark that signifies making smart choices. Wiggle’s Lovemark is symbolic of the unconditional and infinite love plus lasting imprints that animals have on humans.

The company said, “Conceived by Ideosphere for Wiggles, our brand new identity has a smart and modern appeal and is designed to reflect the brand’s friendly, plus approachable vibe. With a mission of driving responsible pet and animal care by enabling audiences to understand them better, Wiggles is focused upon creating a better world for pets and animals simply by providing expert-driven, backed by science products and services to ensure that pets and their humans live their healthiest, happiest lives. ”

Anushka Iyer

Anushka Iyer, Founder plus CEO, Wiggles, said, “Pets are our kids for us and always will be an emotion that is now increasingly shared by my fellow Gen Z and millennials. And we want nothing more than for our pets to be happy, healthy and safe. With this vision, we started Wiggles in 2018 and set out to revolutionize the pet healthcare industry. Our first logo- which will always be special to me, was about recognising plus celebrating the relationship between pets and their human parents. We wanted in order to convey a brand that acknowledged the particular spirit associated with unconditional love in all our offerings and was backed simply by the credibility of veterinary expertise. Our journey over the past four years has been greater than ever expected, all of us have listened to pet parents across the country and have grown to meet and raise standards of pet treatment to right now offer not only pharma but also food plus treats, health and wellness and even services. ”

“Our mission associated with doing right by animals and creatures has always been deeply rooted in all that we all do, even if it means constantly going above and beyond because we believe in doing right by our own pets plus community animals- from the particular day they come home to seniority. And that will is what our new identity is all about as it is the rebranding that is holistic and not just by means of design. Our brand new Wiggles Lovemark is a visual signifier of our passion and dedication to not just unconditional really like but additionally making smart choices forever with regard to our domestic pets and pets, because these people deserve nothing less than the best, usually. ” Iyer concluded.

Aniruddha Atul Bhagwat

Aniruddha Atul Bhagwat, Co-Founder and CEO, Ideosphere, said, “It is constantly challenging to define the differentiated space in a cluttered, highly competitive industry, like the booming pet care space. All of us wanted in order to ensure the new brand name identity complemented the core purpose of Wiggles, to be better towards household pets and animals, and regarding the identification and messaging to be able to connect to the particular emotion, enthusiasm and story of the Wiggles brand. It was truly a collaborative journey associated with discovery with all the Wiggles team, and we are excited to see how the viewers respond in order to the change. ”

Prashant Kohli

Prashant Kohli, Vice-President, Brand Strategy, Wiggles, said, “The brand refresh goes far deeper than the visual identity plus messaging. The strategy that will led to this identity, forms the particular guiding and organizing principle for our business and helps chart a growth path. We’ve started our journey by reframing and re-organising Wiggles from a product plus service brand name to the 360 ecosystem for dog care, built as a house of brands. Driven by animal lovers, pet mother and father and experts who’ve dedicated their professional lives in order to reimagining family pet care in the country, we understand first-hand the problems that plague this particular category. We’re super excited about consolidating, launching and growing sub-brands that will solve the most critical and relevant problems for Indian pets plus their humans – from good, clean, healthy nutrition to holistic, compassionate, smart health treatment and more. ”

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