SAN FRANCISCO–( BUSINESS WIRE )–At the particular dawn of a new year, Wag! , (Wag! Group Co., Nasdaq: PET), which strives to be the number one platform for busy pet parents, offering on-demand access to five-star dog care, family pet insurance options, and expert pet advice, surveyed pet parents nationwide to understand how Americans approach dog parenting in 2023. Sampling 1, 000 dog parents from ages 18-65, spanning Gen Z to Baby Boomers, Wag! found notable generational differences, as well as unexpected common ground.
Today’s pets are increasingly living the high life, more akin to humans themselves than the four-legged animals of yesteryear. From organic diets to premium grooming, family pet parents — Gen Z . in particular – are matching their furry companion’s quality of life with that associated with their own. The “humanization” of pets is clear, but takes on a different meaning depending on who you ask.
Wag! found that while Baby Boomers largely view their pets as their children (49%), Gen Unces actually think of them more as a best friend (34%). Boomers maintain the traditional see of a pet’s place in the home, sticking in order to a philosophy that centers around affordability and discipline. Even so, 71% of Child Boomers allow the irresistible concession to let pets sleep in their own bed. Meanwhile, Gen Z is less rigid, with 36% of respondents describing their training approach as “flexible. ” This generational shift also sees younger pet mother and father bringing their particular pets to more public places like restaurants, dressing them up, and broadly spending a lot more on items such because food and fashion.
When it comes to food and nutrition, though, all generations (Gen Z, millennials, Gen X, and Infant Boomers) agree to put their wallets where their animals are, spending an average of $50 to $100 monthly. However , younger pet parents overall are much less budget-conscious, willing to spend premiums in areas like grooming materials and services, style and accessories, and dog insurance. While older generations see their own pets since children, Gen X plus Baby Boomers spend less on their animals than Style Z upon a monthly basis, despite Gen Z typically making less money.
Some other key highlights include:
All You Need Is LOVE
- Dating Dealbreaker : 33% would never date, and 35% would never marry, someone who does not such as domestic pets
- Pucker Up : 30% of family pet parents allow their household pets to kiss them on the mouth
- Health is Wealth : 15% more Gen Zers use pet insurance than Baby Boomers, while 23% more Baby Boomers report regularly scheduled vet visits compared in order to Gen Z .
- Let the Good Times Roll : 58% associated with pet moms and dads say car rides are their favorite activity to do along with their dog outside of the home
- Bye-Bye Kibble : 53% of family pet parents say their pet has at least one dietary restriction, such as gluten-free or vegetarian diet programs
- What’s Mine Is Yours : 31% feed their particular pets human food “often” or “all the time” and 21% allow their pets in order to eat off their plate
- Furry Fashionistas : 55% of survey respondents dress their dog in clothing or add-ons and 73% of Gen Z will spend extra for family pet fashion plus accessories (at least with regard to special occasions)
- Long Hair, Don’t Care: 73% of Style Z study respondents state they will certainly spend additional for high quality pet tidying services and materials
These shifting trends tell us that when it comes to hu man’s best buddy, pet parents will do whatever they can to provide the absolute best possible lifestyle regarding their fur babies.
Study Methodology Summary
This sample of 1, 000 U. S. adults (aged 18 to 65) was surveyed on January 6 plus 7, 2023. All respondents are self-confirmed primary pet parents of at least one dog. DKC Analytics conducted and analyzed this survey with a sample procured using the Pollfish survey delivery platform, which delivers online surveys globally through mobile app plus the cellular web along with the desktop web. Sampling weighted gender and age (by generation) in order to reflect the particular U. S. adult 18-65 population. No additional post-stratification has been applied to the sample, which has the margin associated with error of 3. 1%.
About Wag! Group Company.
Wag! strives to be the particular #1 system for busy pet mom and dad by providing entry to 5-star dog walking, sitting, plus one-on-one coaching from Wag! ‘s community of 400, 000 dog caregivers countrywide. In addition , Wag! operates Petted. com, the nation’s largest pet insurance comparison marketplace, Furmacy. com, a concierge prescription and compounding service, and DogFoodAdvisor. com, one of the most visited plus trusted family pet food marketplaces. For a lot more information, visit Wag. co.
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