Man’s Best Friend or Fur Baby? New Wag! Survey De-tails the State… – Business WireMan’s Best Friend or Fur Baby? New Wag! Survey De-tails the State… – Business Wire

SAN FRANCISCO–( )–At the particular dawn of a new year, Wag! , (Wag! Group Co., Nasdaq: PET), which strives to be the number one platform for busy pet parents, offering on-demand access to five-star dog care, family pet insurance options, and expert pet advice, surveyed pet parents nationwide to understand how Americans approach dog parenting in 2023. Sampling 1, 000 dog parents from ages 18-65, spanning Gen Z to Baby Boomers, Wag! found notable generational differences, as well as unexpected common ground.

Today’s pets are increasingly living the high life, more akin to humans themselves than the four-legged animals of yesteryear. From organic diets to premium grooming, family pet parents — Gen Z . in particular – are matching their furry companion’s quality of life with that associated with their own. The “humanization” of pets is clear, but takes on a different meaning depending on who you ask.

Wag! found that while Baby Boomers largely view their pets as their children (49%), Gen Unces actually think of them more as a best friend (34%). Boomers maintain the traditional see of a pet’s place in the home, sticking in order to a philosophy that centers around affordability and discipline. Even so, 71% of Child Boomers allow the irresistible concession to let pets sleep in their own bed. Meanwhile, Gen Z is less rigid, with 36% of respondents describing their training approach as “flexible. ” This generational shift also sees younger pet mother and father bringing their particular pets to more public places like restaurants, dressing them up, and broadly spending a lot more on items such because food and fashion.

When it comes to food and nutrition, though, all generations (Gen Z, millennials, Gen X, and Infant Boomers) agree to put their wallets where their animals are, spending an average of $50 to $100 monthly. However , younger pet parents overall are much less budget-conscious, willing to spend premiums in areas like grooming materials and services, style and accessories, and dog insurance. While older generations see their own pets since children, Gen X plus Baby Boomers spend less on their animals than Style Z upon a monthly basis, despite Gen Z typically making less money.

Some other key highlights include:

All You Need Is LOVE

  • Dating Dealbreaker : 33% would never date, and 35% would never marry, someone who does not such as domestic pets
  • Pucker Up : 30% of family pet parents allow their household pets to kiss them on the mouth


  • Health is Wealth : 15% more Gen Zers use pet insurance than Baby Boomers, while 23% more Baby Boomers report regularly scheduled vet visits compared in order to Gen Z .
  • Let the Good Times Roll : 58% associated with pet moms and dads say car rides are their favorite activity to do along with their dog outside of the home

Eating Habits

  • Bye-Bye Kibble : 53% of family pet parents say their pet has at least one dietary restriction, such as gluten-free or vegetarian diet programs
  • What’s Mine Is Yours : 31% feed their particular pets human food “often” or “all the time” and 21% allow their pets in order to eat off their plate


  • Furry Fashionistas : 55% of survey respondents dress their dog in clothing or add-ons and 73% of Gen Z will spend extra for family pet fashion plus accessories (at least with regard to special occasions)
  • Long Hair, Don’t Care: 73% of Style Z study respondents state they will certainly spend additional for high quality pet tidying services and materials

These shifting trends tell us that when it comes to hu man’s best buddy, pet parents will do whatever they can to provide the absolute best possible lifestyle regarding their fur babies.

Study Methodology Summary

This sample of 1, 000 U. S. adults (aged 18 to 65) was surveyed on January 6 plus 7, 2023. All respondents are self-confirmed primary pet parents of at least one dog. DKC Analytics conducted and analyzed this survey with a sample procured using the Pollfish survey delivery platform, which delivers online surveys globally through mobile app plus the cellular web along with the desktop web. Sampling weighted gender and age (by generation) in order to reflect the particular U. S. adult 18-65 population. No additional post-stratification has been applied to the sample, which has the margin associated with error of 3. 1%.

About Wag! Group Company.

Wag! strives to be the particular #1 system for busy pet mom and dad by providing entry to 5-star dog walking, sitting, plus one-on-one coaching from Wag! ‘s community of 400, 000 dog caregivers countrywide. In addition , Wag! operates Petted. com, the nation’s largest pet insurance comparison marketplace, Furmacy. com, a concierge prescription and compounding service, and DogFoodAdvisor. com, one of the most visited plus trusted family pet food marketplaces. For a lot more information, visit Wag. co.

Forward-Looking Statements

This press release contains certain forward-looking statements within the particular meaning associated with the Private Securities Litigation Reform Act of 1995. Some of the forward-looking statements can be identified by the use of forward-looking words. Statements that are not historical in nature, including the words “anticipate, ” “expect, ” “suggests, ” “plan, ” “believe, ” “intend, ” “estimates, ” “targets, ” “projects, ” “should, ” “could, ” “would, ” “may, ” “will, ” “forecast” and other similar expressions are usually intended to identify forward-looking claims. These statements include those related in order to Wag! Group Co. ’s (the “Company’s”) ability to further develop and advance its pet support offerings plus achieve scale; capability to attract personnel; market opportunity, anticipated growth, and future financial performance, including management’s monetary outlook intended for 2022. Forward-looking statements are predictions, projections along with other claims about future events that are based on current expectations and assumptions and, as a result, are subject to risks plus uncertainties. Many factors could cause actual long term events to differ materially from the particular forward-looking statements in this press release, which includes but not limited to: management’s financial outlook for the future; marketplace adoption associated with the Company’s pet services offerings and solutions; the ability of the Company in order to protect the intellectual property; changes within the competitive industries in which the Company operates; changes in laws plus regulations affecting the Company’s business; the particular Company’s ability to implement its business plans, forecasts as well as other expectations, and identify plus realize additional partnerships and opportunities; and the risk of downturns in the market and the technology industry. The foregoing list of factors is not really exhaustive. A person should carefully consider the particular foregoing factors as well as the other risks plus uncertainties described in the “Risk Factors” section of the Company’s amended prospectus supplement filed with the SEC upon November 8, 2022 and other documents filed by the particular Company from time to time using the Securities and Exchange Commission.. These filings identify plus address some other important risks and uncertainties that could cause actual events and results to differ materially through those contained in the forward-looking claims. Forward-looking statements speak only as of the particular date they are made. Readers are usually cautioned not to put undue reliance on forward-looking claims, and the Company assumes no obligation and does not intend to update or revise these forward-looking statements, whether as a result associated with new information, future events, or otherwise. The Company will not give any assurance that it will achieve its anticipation.

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