The Strategic Rebrand is Designed to Meet the Needs of Today’s Dog Parent
ST . LOUIS , Jan. 25 , 2023 /PRNewswire/ — Native Family pet , an innovative pet supplement company, has announced exciting new branding that aligns with its commitment to providing pets with the most effective plus best-tasting nutritional supplements. The strategic and visual rebrand was led by Uncommon, the particular in-house creative agency associated with Native Pet’s investment partner CAVU Consumer Partners .
“The supplement space as a whole is commoditized, crowded, and confusing – and it is still one of the fastest growing categories in Dog. Consumers are hungry for a brand that cuts through that will noise plus delivers a fundamentally different experience. Local Pet is that brand and this rebrand tells that story” said Dan Schaefer , CEO and co-founder of Native Family pet. “Differentiation will be more than just storytelling. We do everything differently. Product. Packaging. Content. Distribution. This rebrand is the culmination associated with years of doing things the hard way and keeping the customer at the center of that journey. ”
Through efficacious formulas and formats, clean ingredients, and truly great taste, Native Pet is creating a meaningful impact on the health plus well-being associated with pets. Their unwavering dedication to pets, pet parents, and the dog industry shines through in the Native Pet Pact – which outlines the brand’s uncompromised standards in creating the highest quality products for pets. The Native Pet Pact includes a commitment to challenging the particular standardized sourcing and manufacturing practices simply by redefining processes, and developing their own proprietary products. By formulating everything 100% in-house, Native Pet is usually raising the standard across the industry with regard to clean and effective items for our dogs. Their science-backed innovation process includes working with one of only 40 Board-Certified Vet Nutritionists within the United States in order to formulate with the right components, at effective dosages. They’ve put in the work, always doing what’s best for our pets — never just what’s easy.
A majority of today’s pet supplements are limited to the particular soft-chew format, most of which are being produced by the same two manufacturers. That’s why, from day one, Native Dog made the promise that will their supplements would have zero additives and no more than 5 inactive elements per product (the industry average is a whopping 20+). In setting the highest standard possible, Native Dog is committed to usually having the particular cleanest label in the family pet supplement aisle with substances consumers recognize: wild-caught salmon, grass-fed beef, and organic chicken. Formulating with real, human-grade, whole-food ingredients ensures Native Pet’s products are the best-tasting versus the competition.
Last year, the particular brand embarked on a strategic partnership with CAVU Consumer Companions to elevate Indigenous Pet to a nationwide household name among pet parents. The particular rebrand is really a testament in order to the collective shift inside consumer mindset on how to support dogs’ health and wellness.
” With 70% of US households now owning at least one pet and GenZennials representing the largest share of fresh pet owners, we believe Local Pet’s innovative approach to highly effective, clean-label nutrition will redefine the pet wellness space, ” said Jared Jacobs , Principal at CAVU Consumer Partners. “Today’s dog parents are usually increasingly looking beyond the particular food bowl to product their pet’s health plus well-being. With this new rebrand, Native Pet is definitely poised to become a household title as they reimagine the future associated with pet nutrition. ”
Native Pet is available regarding purchase in Amazon , Chewy , Thrive Market , select Target stores and upon their website: nativepet. com . For more information, visit nativepet. com or follow @nativepet on Instagram and TikTok . Statistics are from the 2021-22 National Family pet Owners Survey conducted by the American Pet Products Association (APPA).
About Indigenous Pet
Native Dog is committed to developing proprietary formulas plus formats, offering only the particular best, most innovative nourishment to directly benefit the health of pets. In an business that has never prioritized the health of our own pets, Local Pet can be redefining the particular bar and holds true to its motto that “we’re the voice of our animals and it’s the mission in order to give our fur babies the best lives. Because our love language is certainly dog, and dog is our native tongue. inch
SOURCE Local Family pet
